MAKING DOVE MATTER
Recent research from the Dove Global Beauty and Confidence Report revealed that the pressure to be beautiful is higher than ever before. 6 in 10 women and girls agree that in today’s society it’s critical to meet specific beauty norms. And 1 in 2 women feel social media puts pressure on them to look a certain way.
We live in a world where peer pressure is king.
For the past 60 years, the Dove brand has championed a broader definition of beauty. Through everything that it does, Dove works to help women realise that every woman’s version of beauty is different, and these differences are there to be celebrated.
We wanted to communicate the brand’s message in a physical way – for the first time in Dove’s history the brand’s message would be communicated through the product itself.
CAN MEETS DO
Rather than having a uniform size and shape of bottle for their iconic Body Wash, we worked with Dove to create a range of bottles in different shapes and sizes.
The Real Beauty Bottles (all containing Body Wash) were specially designed to represent the diversity of beauty. Each of the 6 new bottle designs shows a different combination of size, curves and edges which creates a range of unique and beautiful shapes.